I am a tech-savvy, strategic thinker with an MBA from New York University?s Stern School of Business, a metric-driven mindset and a creative sensibility. I am skilled in orchestrating complex marketing plans and partnerships across multiple stakeholders and platforms, and have extensive E-commerce, Direct Response, B2C and B2B marketing expertise.

 

With a range of experience with companies large and small, I?ve implemented countless cutting-edge marketing campaigns and understand first-hand how to navigate the delicate balance between marketing effectiveness and maintaining the hard-won brand equity of premium products and services. I am deeply passionate about the potential that marketing technology can bring to your business and have a proven track record of increasing traffic, conversions and sales, pushing the envelope in interactive promotions and extracting the most out of media with advanced targeting capabilities.

 

Proficient in: Web Analytics (including Omniture, Google Analytics, Facebook Insights), Excel, PowerPoint, Filemaker, Content Management Systems, Brightcove Syndicated Video Player. Well-versed in HTML and Relational Management/Database Development.

Additional: Co-author & editor of the book How Can I Help You? The Most Important Question in Business and In Life; key contributor to design, distribution, marketing,  PR and promotion.  Keynote Speaker: NYU Stern ? Langone Spring 2014 Orientation. Guest on: WOR NewsTalk Radio 710 AM ? Valerie?s New York; The Lisa Wexler Show. Lecturer at Baruch College - Zicklin School of Business, MBA Program. Harriet Lembeck?s Wine & Spirits

 

SPECIALTIES & SKILLS - A Mix of Left and Right Brain Power

 

I bring strong leadership and prioritization skills, technical knowledge and intense creativity together to achieve goals and solve complex problems within cost-conscious environments.

�  Marketing & Technology - Over 15 years of experience in digital media, marketing and technology.

�  Performance-Driven Media - Deep knowledge of media targeting and optimization across all channels, and creating analytical tools to track and optimize conversion rates.

�  Prioritize & Crystallize ? History of creative problem solving and decision-making capabilities in high-pressure situations. Highly driven and comfortable working in a dynamic environment. Solid relationship building, collaboration and prioritization abilities. Exceptional presentation, writing and communication skills.